Uber has acquired a bikeshare company as it expands beyond cars in its efforts to reshape transportation. Uber CEO Dara Khosrowshahi said in a blog post that the company wants to make multiple modes of transportation available in its app, including bicycles and subway rides.
The ride-hailing company on Monday said it bought Jump Bikes, a New York-based firm that operates in 40 US cities. Bicycles have become trendy because they offer affordable mobility while limiting traffic congestion and pollution.
Some of Uber’s ride-hailing rivals have already invested in bicycles. In January, China’s Didi Chuxing expanded into the huge and fiercely competitive Chinese bike-sharing market. In the United States.
Uber sees bicycles as a way to offer fast and affordable transportation.
“Our ultimate goal is one we share with cities around the world: making it easier to live without owning a personal car,” Khosrowshahi wrote. “Achieving that goal ultimately means improving urban life by reducing congestion, pollution and the need for parking spaces.”