Former US President Donald Trump has announced plans to launch a new social media network, called TRUTH Social. He said the platform would “stand up to the tyranny of big tech”, accusing them of silencing opposing voices in the US.
Social media played a pivotal role in Mr Trump’s bid for the White House and was his favorite means of communication as president. But Mr Trump was banned from Twitter and suspended from Facebook after his supporters stormed the US Capitol.
Social media firms were under pressure throughout Mr Trump’s presidency to ban him, with his posts criticized as insulting, inflammatory or peddling outright falsehoods.
Last year Twitter and Facebook began deleting some of his posts or labelling them as misleading, such as one in which he said Covid was “less lethal” than the flu.
Since then he and his advisers have hinted that they were planning to create a rival social media site. Earlier this year, he launched from the Desk of Donald J Trump, which was often referred to as a blog.
The website was permanently shut down less than a month after it launched after attracting only a fraction of the audience he would have expected through established sites.
An early version of his latest venture, TRUTH Social, will be open to invited guests next month, and will have a “nationwide rollout” within the first three months of 2022, according to a statement by Trump Media & Technology Group (TMTG).
TMTG, which he chairs, also intends to launch a subscription video-on-demand service.
TMTG said its video-on-demand service would “feature ‘non-woke’ entertainment programming, news, podcasts, and more”.