Move over Google, TikTok is the world’s new most popular online destination. The viral video app gets more hits than the American search engine, according to Cloudflare, an IT security company.
The rankings show that TikTok knocked Google off the top spot in February, March and June this year, and has held the number one position since August.
Last year Google was first, and a number of sites including TikTok, Amazon, Apple, Facebook, Microsoft and Netflix were all in the top 10.
Cloudfare said it tracks data using its tool Cloudflare Radar, which monitors web traffic.
It is believed one of the reasons for the surge in Tiktok’s popularity is because of the Covid pandemic, as lockdowns meant people were stuck at home and looking for entertainment.
By July this year, TikTok had been downloaded more than three billion times, according to data company Sensor Tower.
The social network, which is owned by a Chinese company called Bytedance, now has more than one billion active users across the world, and that number continues to grow.
TikTok was launched internationally in 2018, after merging with another Chinese social media service, Musical.ly, an app which allowed users to share videos of themselves lip-synching to songs.
The social media platform is no stranger to controversy. In 2019, it garnered a temporary ban in India, a US counter-intelligence investigation and a record £4.3m fine after Musical.ly was found to have knowingly hosted content published by under-age users.
As one of the only internationally successful Chinese apps, politicians and regulators outside China have raised concerns about security and privacy.
Last year TikTok was forced to deny it is controlled by the Chinese government.
Theo Bertram, TikTok’s head of public policy for Europe, the Middle East and Africa, said it would refuse any request from China to hand over data.