Samsung’s new QLED TV behaves like a chameleon.

The South Korean tech giant has announced its 2018 lineup of QLED TVs and the standout feature is what Samsung calls “ambient mode,” which mimics the colors and patterns of the walls around it.

It is designed to work for mounted TVs when users aren’t watching a show or movie. The intent is to match interior décor rather than looking like an eyesore on the wall.

To set up the feature, you’ll need to take a picture of the mounted TV via the corresponding Samsung SmartThings app. From there, the app uses a color and brightness matching process to display the same color or pattern as the TV’s surroundings.

There’s a special button on the remote to activate the setting and when in ambient mode, it can also play music or show the time, weather, and news headlines.

The new QLED TVs only come with one cable, which transmits both data and power, to cut down on cord clutter.

The lineup is a part of a greater effort to make the TV the center of the connect home by interacting with home appliances. Samsung has not yet announced pricing. The TVs will be available this month of march 2018.


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