It’s not just people that are social distancing. Brands are doing it too. McDonald’s, Coca-Cola, Audi and Volkswagen are just a few of the corporate conglomerates that are interpreting “social distancing” with logo redesigns.
The term has become popular recently because of the spread of the novel coronavirus. Social distancing means standing 6 feet apart from others in an effort to lower the risk of contracting the illness.
Brian Braiker, the editor-in-chief of Ad Age, says its time for brands to provide a “real, meaningful service,” referencing companies like the Gap (GPS) making masks for healthcare workers or LVMH, the parent company of Christian Dior and Givenchy, manufacturing hand sanitizer.
“Understanding the situation, shutting up and doing something helpful is really the only way to go here. When you see brands like McDonald’s or Coca-Cola spacing out their logos in ‘solidarity,’ it strikes a sour note,” he told CNN Business.