Japan’s Shinkansen train operator, West Japan Railway Co. Ltd has unveiled its new Hello Kitty-themed Shinkansen bullet train. The special train, running the company’s Sanyo Shinkansen line, will debut this week, on June 30.
The company has revamped two 500 series Shinkansen bullet trains, coating them in Hello Kitty designs. The livery is decorated in pink ribbons and Hello Kitty’s signature bow — a design meant to represent the campaign’s goal of connecting travelers with destinations in the regions.
Travelers hoping to board the Hello Kitty Shinkansen can find the timetable on a website dedicated to the special train.
Passengers can ride the train with a regular train ticket, purchased in advance or on the day of the travel.
A special Hello Kitty café (open on June 1) and a souvenir shop (open on June 30) selling exclusive merchandises related to Hello Kitty Shinkansen will open at Hakata Station. The special train is aimed at revitalizing regional communities in western Japan.