One of China’s top social media platforms saw its rapid growth braked by being temporarily shut out of India’s market of 600 million internet users.
TikTok, the popular video-sharing app owned by Chinese tech giant Bytedance, missed out on adding more than 15 million users in the nearly two weeks it was blocked from downloads by the Indian government, according to a new report from analytics firm Sensor Tower.
The app was banned in April after an Indian court ruled that it could expose children to sexual predators, pornographic content and cyberbullying. TikTok appealed the decision, saying it had cracked down on inappropriate content, and the court reversed its ruling. The government then gave Apple and Google permission to offer it for download again.
The world’s biggest tech companies are falling over themselves to crack the Indian market, and TikTok has had big success so far, amassing more than 120 million users in India since it launched in 2016.
Senor Tower said it expects the Chinese video platform to bounce back quickly after being reinstated and made available for download earlier this week.