Instagram app allows you to create and share your photos, stories, and videos with the friends and followers you care about. It helps you to connect with your friends, share your ideas in terms of sales and services or see what is new from others all over the world as well as make money.
In Lagos, the center of excellence among all the 36 states in the country, can boast of numerous infrastructures ranging from speed internet signals, markets like the Alaba and Balogun markets, multi-national production companies like flour mill, Nigeria breweries etc., online stores like Jumia, konga etc, things can be that easy for someone that has marketing skills.
The number of Instagram influencers have increased over the years with the pandemic lockdown making a lot of people to go creative as they create funny video skits to entertain people locked down at home and this brought about increased followership on their various Instagram accounts.
We have many Instagram influencers living in Lagos that are making serious money using the app. But how exactly are these power users managing their Instagram accounts and making money from it? In this article, I’ll show you 9 Instagram money-making tactics. So, even if you haven’t heard of Instagram before, you’ll walk away with actionable strategies to make your first naira from the platform within a month.
So let’s get into the reason why you are reading this article and see how to actually make serious money from the visual social platform called Instagram.
First of all, you need to download the Instagram app from the App Store (iPhone) or Google Play Store (Android). Once the app is installed, tap to open it. Tap Sign Up with an Email or Phone Number (Android) or Create New Account (iPhone), then enter your email address or phone number (which will require a confirmation code) and tap Next. If you register with your email or phone number, create a username and password, fill out your profile info and upload your picture then you are good to go.
But what if you only have a few hundred Instagram followers to begin with? Your potential audience size is low. With a small sample space, your content won’t get seen by a lot of people, let alone drive sales for your or a brand’s products. That’s why you definitely need a few thousand followers to make any money from the platform.
If you want to generate sales, then you need to have persuasion skills to influence your followers. Your audience has to take action on your product recommendations.
Try and engage your followers by posting giveaways to engage them and make them follow you and come back to your page at intervals.
Make sure you Post regularly and engage with those that comment. It’s an extension of your online interactions with your followers. Don’t let any conversation go unattended.
Use relevant hashtags on your posts. If you add hashtags in the first comment, Instagram will pick them up. Find commonly used hashtags in your niche and see the number of existing posts for a particular hashtag.
Post quality contents. Make sure you don’t post blurred pictures, make mistakes on spellings or post a wrong information. You can educate and inspire your audience with quotes. Make out time to appreciate and feature the first few customers you have.
Publish Sponsored Posts. Big businesses look for big name celebrities like Taooma, Mr Macaroni and others who have good followers to do sponsored posts for them. Try and meet these Influencers, tell them what you do and have a good bargain with them.
Make video contents as well. if you consider engagement, videos sparked a higher number of comments. Edit previously shot videos in other apps outside Instagram and upload, add sound and keep it simple.
Follow big influencers. When you’re starting out, posting more high-quality content and using compelling captions will only take you so far. If you want to grow fast, you need external help to get attention from Instagram. You need to cultivate relationships with power users in your niche and borrow their ideas. You search for Instagram accounts in your niche and request them to share your posts in exchange for you sharing theirs.
Do physical market research. Try and find out new products in the market, engage with the suppliers and discuss cost and selling prize so you know your gain. Take pictures of the products and post. Your followers will contact you. You either direct them or you get the products to them and get paid.
Promote Yourself. Yes, you can promote yourself as it makes your followers trust you. There are a lot of people becoming famous on Instagram; the Instagram models, Instagram stars, and whatnots. Carefully sell yourself and build that trust you need.
That will be all for now my good people. If you know additional ways to make money from Instagram not mentioned in the article, please kindly drop it in the comments below.
Thanks and Goodluck in your quest to make money from the app.