Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. So the question is: how do you ensure this happens as quickly as possible? Here are the basics of how website content is crawled and indexed, plus some great ways to get the Googlebot to your website or blog to index your content sooner rather than later.
Here are some great ways. The best part is that some of the following will help you get referral traffic to your new website too!
Create a Sitemap: A sitemap is an XML document on your website’s server that basically lists each page on your website. It tells search engines when new pages have been added and how often to check back for changes on specific pages. For example, you might want a search engine to come back and check your homepage daily for new products, news items, and other new content. If your website is built on Word Press, you can install the Google XML Sitemaps plugin and have it automatically create and update your sitemap for you as well as submit it to search engines. You can also use tools such as the XML Sitemaps Generator.
Submit Sitemap to Google Webmaster Tools: The first place you should take your sitemap for a new website is Google Webmaster Tools. If you don’t have one, simply create a free Google Account, then sign up for Webmaster Tools. Add your new site to Webmaster Tools, then go to Optimization > Sitemaps and add the link to your website’s sitemap to Webmaster Tools to notify Google about it and the pages you have already published.
Install Google Analytics: You’ll want to do this for tracking purposes regardless, but it certainly might give Google the heads up that a new website is on the horizon.
Submit Website URL to Search Engines: Some people suggest that you don’t do this simply because there are many other ways to get a search engine’s crawler to your website. So submit your website URL to Google by signing into your Google Account and going to the Submit URL option in Webmaster Tools.
Create Social Profiles: As mentioned previously, crawlers get to your site via links. One way to get some quick links is by creating social networking profiles for your new website or adding a link to your new website to pre-existing profiles. This includes Twitter profiles, Facebook pages, Google+ profiles or pages, LinkedIn profiles or company pages, Pinterest profiles, and YouTube channels.
Share Your New Website Link: Once you have added your new website link to a new or pre-existing social profile, share it in a status update on those networks. These will alert search engines that are tracking social signals. For Pinterest, pin an image from the website and for YouTube, create a video introducing your new website and include a link to it in the video’s description.
Create Offsite Content: Again, to help in the link building process, get some more links to your new website by creating offsite content such as submitting guest posts to blogs in your niche and press releases to services that offer SEO optimization and distribution. Please note this is about quality content from quality sites.
Then in additional to all of the above options, you can also try out this one bellow to help get it found by Google.
Setup your RSS with Feedburner: Feedburner is Google’s own RSS management tool. Sign up or in to your Google account and submit your feed with Feedburner by copying your blog’s URL or RSS feed URL into the “Burn a feed” field. In addition to your sitemap, this will also notify Google of your new blog and each time that your blog is updated with a new post.