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Google to invest $10BN in India’s digital economy.

Google said Monday it will invest $10 billion in India over the next five to seven years as it battles rivals like Facebook and Amazon in the vast market of 1.3 billion consumers.

Chief executive Sunder Pichai told a virtual Google in India event that its fund would help “accelerate India’s digital economy” and will include investing in local firms and infrastructure in areas like digital payments, education and health.

Foreign firms have spent tens of billions of dollars in India in recent years as they fight for a piece of the Asian giant’s burgeoning digital economy.

This has included only this year around $16 billion in investments from Facebook, Intel and others in stakes in the digital services unit of Jio, controlled by Asia’s richest man Mukesh Ambani.

Pichai on Monday briefed Prime Minister Narendra Modi on his plans, but a government statement suggested that Modi also expressed concerns about data security and privacy.

Modi “said that tech companies need to put in efforts to bridge the trust deficit,” the statement said.

Earlier this month the Indian government banned 59 Chinese cellphone apps including the hugely popular TikTok over concerns the firms were passing user data to the Chinese government.

The move came amid a dramatic worsening in relations with China following a brawl on their disputed Himalayan border on June 15 that left 20 Indian soldiers dead.

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