You’ve been working hard on your blog, you feel established. Now it’s time to get serious about traffic. We’re right there with you friend – here are few easy steps you can start taking to increase blog traffic!
1. Be Strategic About Your Content
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before – the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.
The most successful content is the kind that meets a specific need. Think about your audience and what they love. Content these days almost always falls into one of two categories: cool and funny or useful and educational. Choose either and you’re probably off to a good start.
If you need ideas, check out Quora and see what questions are being asked that relate to your industry subject. Also try using Buzzsumo to see what others have written about in your field, then make something even better. Or use one of these eight handy blog topic generators.
When it comes to content style, shoot for shocking statistics, beautiful infographics, and rich storytelling via video. Create stuff people want to link to and share.
2. Try to make sure that most of your content is evergreen.
Evergreen content is the kind of content that can live forever on the web and that time won’t make irrelevant. For example, a post about this year’s Oscar nominations will become useless in a few months time. A post about the greatest movie classics will continue to be relevant over the years, making it evergreen
3. Crafting Headlines
As a blogger, you should always ensure that you’re creating irresistibly awesome headlines. Your headline is what gets visitors to your site and captures their interest. Some even suggest that your headline is more important than your actual post! If you have a great content piece hiding behind a shabby headline, it’ll die a quick death. Appearances are everything, and just as you wouldn’t show up to a wedding wearing your stay-home-sick clothes, you can’t rely on lackluster headlines to promote your blog posts. Don’t be afraid to experiment with different headlines. Share your post multiple times with different headlines and see which style works best.
4. Create a Newsletter To Showcase Your Best Blog Posts
Promotion needs to be a big part of your content strategy, so that your hard earned blog posts drive that traffic you so desperately desire!
One quick and easy way to start driving more traffic to your blog is to start collecting emails for a blog newsletter. Once you’ve captured those contacts, you can send them weekly or monthly emails featuring your best posts, bringing already familiar visitors right back to your website. Since these users are already comfortable with your blog, chances are they might explore a bit more on their next visit. Who knows what they’ll find?
1. Don’t Dread the Keywords
On the off chance that you truly need to drive big time activity to your blog, catchy phrases and Website design enhancement must be a piece of your system. Individuals get truly apprehensive nowadays when you propose accomplishing something for the sake of Web optimization, however recall, website improvement is fine when done right. More than fine – it’s wonderous! You get focused on activity from Google, and clients discover the data and answers they’re hunting the web down.