Facebook advertising rules in Nigeria will be tightened as a means of checking fake news and other propaganda ahead of the general elections in february.
Only advertisers located in Nigeria will be able to run electoral advert as from Wednesday, January 16. Facebook has said that in order to counter interference with electoral process, it would tighten the rules of political advertising on its platform in India, Nigeria, and Ukraine.
Ahead of the Nigerian general election scheduled for February 2019, the social media company told Reuters that as from Wednesday, January 16, in Nigeria, only advertisers located in the country will be able to run electoral advert.
“We’re learning from every country. We know we’re not going to be perfect, but our goal is continuing, ongoing improvement,” Rob Leathern, a director of product management at the company said.
The social network introduced the new policies as part of moves to check fake news after it was accused of doing little to stop the spread of propaganda and misinformation on its platform in 2016.