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Facebook has launched its own video game streaming hub.

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Facebook.gg, was launched on Thursday 7th june, 2018. It competes directly with popular platforms like Twitch and Mixer. It’s part of the social media site’s continued efforts to become a destination for video content.

The new service suggests streams based on who individual users follow, and highlights content chosen by Facebook.

At the time of reporting this news, 3,400 play Player Unknown: Battlegrounds (PubG ) on Facebook.gg, while 2,900 people are streaming Fortnite.

In contrast, according to metrics from Twitch analytics site SullyGnome, Fortnite consistently dominates on Twitch as the most streamed game.

Younger gamers are more likely to play Fortnite than PubG, so the fact PubG currently dominates on Facebook.gg is an early indicator that the platform’s audience is older.

Facebook will be wanting to target a younger demographic, according to Twitch-partnered streamer, Spamfish.

Facebook’s pilot program has attempted to lure streamers away from Twitch and YouTube by offering in-stream monetisation options like viewer tip jars.

The new hub is the next step, offering more discoverability options for streamers who may be finding it hard to make their voices heard on Twitch’s crowded platform.

It gives video game streamers on Facebook their own landing page, which makes it much easier for audiences to discover new content away from the chaos of the news feed.

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