Facebook’s Watch video-streaming service is rolling out worldwide. Users will be able to choose from a range of shows – from both established brands and new players – and have the ability to view clips saved from their News Feeds.
To begin with, only videos shown to audiences in the UK, US, Ireland, Australia and New Zealand will have this facility.The revenue split will be 55% to the creators and 45% to Facebook.
Watch is often portrayed as a rival to Google’s YouTube, but it also competes for attention against traditional TV channels as well as online outlets including Netflix, Amazon Video, BBC iPlayer and Facebook’s own Instagram TV.
Facebook claims that its advantage against other platforms is the ways Watch helps viewers interact with others.
“It is built on the notion that watching video doesn’t have to be a passive experience,” explained Fidji Simo, Facebook’s vice-president of video.
“You can have a two-way conversation about the content with friends, other fans or even the creators themselves.”