Business)Facebook (FB) has launched its dating service across 32 European countries after it was delayed for several months because of data privacy concerns.
Facebook Dating was due to launch February 13 but the rollout was postponed after concerns were raised by Ireland’s Data Protection Commissioner (DPC), which supervises Facebook (FB) because the company’s European headquarters are in Dublin.
The regulator said that the US social media company has since provided “detailed clarifications” on how personal data will be processed on the dating feature.
Announcing the launch on Wednesday, Kate Orseth, product manager for the dating service, said the feature will “help more people find meaningful relationships through things they have in common, like interests, events and groups.”
It was revealed in February that the DPC was only made aware of the planned launch a few days before Facebook was intending to introduce the service in the European Union.
Facebook Dating launched in the United States in September 2019. Any Facebook user can “opt in” to the service and create a dating profile, which can match users based off of interest, preferences and friend group, if they choose.