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Facebook announce their venture into online dating.

Mark Zuckerberg has revealled that facebook will soon unveil a dating service among other new products at his firm’s annual F8 developers conference in San Jose, California. He told his audience that the match-making feature would take privacy issues in mind and would launch “soon”.

“There are 200 million people on Facebook who list themselves as single,” said Mr Zuckerberg. “And if we are committed to building meaningful relationships, then this is perhaps the most meaningful of all.”

As part of efforts to restore confidence, he said the firm was building a new Clear History tool to provide members with more control over how their information is used.

However, in a related blog, Facebook has acknowledged that the tool will take several months to develop, and that it would still need to retain related information in “rare cases” for security reasons.

The headline feature is a new service to help singletons on the platform meets potential dates.

He said the opt-in feature would focus on “real long-term relationships, not just hook-ups”, and would exclude existing friends from potential matches. “We have designed this with privacy and safety in mind from the beginning,” he added.

Mr Zuckerberg also announced that video chat and new augmented reality filters were coming to its photo-sharing Instagram app. In addition, he said that group video calling would soon launch on its WhatsApp messaging service.

Mr Zuckerberg rounded off his list of unveils by revealing that his company’s Oculus virtual reality division had begun shipping its first standalone headset.

He said the cost will be $199 per kit and will costs £199 in the UK and he praises the headset to have the “highest quality lenses and optics “.

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