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Digital Campaign tip for Politicians.

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Looking at digital marketing in the area of politics, and how it can enhance a politician’s image, we will also show how a politician can take advantage of this for election victory. it is very essential, especially during the time of election, because it is important to get people to know you and find out what your proposals are.

Digital political marketing, as its name suggests, is a way to apply digital marketing techniques in the field of politics, with diverse objectives such as becoming known as a candidate, improving personal image, disseminating information on the works you have done while you occupied a political post and your intentions for asking for people’s confidence and vote.

President Trump has gotten more minutes coverage than all the other candidates put together during his campaign period. This means that the media helped Trump get excellent results from a low budget. In fact, Trump spent less money on election announcements than any other candidate. However, their marketing was so successful that it is the center of all conversations in North America.

Aside the fact of the widespread use of the internet today, another reason why it is a good idea to use digital strategies is related to the influence of social networks on people’s opinion.

So being aware of what is being said about you on social networks and taking action to get opinions to your advantage, is of paramount importance for a person’s political career. What can be achieved by using digital political marketing?

Target Your Message on Social Media

We all know that social media is crucial for brands to reach consumers and people, but it is even more important during election years. A study reported on by the Huffington Post found that 41 percent of people between the ages of 15 and 25 have participated in some kind of political discussion or activity online and that those of voting age in that group were much more likely to vote than their less-engaged peers. Making sure you target users based on interests and location (and perhaps even party leanings) will help your message resonate with those who are using social media more during election season  and hopefully give your campaign an edge over the competition, whether your message is political or not.

We at MEXYTEK are capable hands in this regard and our records will speak for us, contact us and be that popular candidate you dream about with perfect results.

 

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Twitter advises all their subscribers to change their passwords

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Twitter has adviced its 336 million users change their passwords.The company announced on Thursday it discovered a bug that saved user passwords unprotected on an internal log.

Twitter said it has since fixed the issue. Although the company said there is no evidence passwords have been leaked or misused, it is urging its users to update their passwords.

The glitch was related to its use of “hashing”, which masks passwords as users enters them by replacing them with numbers and letters, according to its blog.

A bug caused the passwords to be stored on an internal computer log before the hashing process was completed.

As well as changing passwords, users have been advised to turn on two-factor authentication service to help stop accounts being hacked.

Twitter’s chief technology officer Parag Agrawal initially said the company did not have to reveal the information but believed it was the “right thing to do” – before correcting his “mistake”.

The company declined to comment on when the bug was discovered, how long it had been storing passwords in this manner and how many passwords were affected. But twitter maintained that “this is not a breach.”

Twitter is prompting users to change their passwords via a pop-up window on the site that explains the nature of the bug and links to their Settings page.

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Nokia woos customers with 2 days battery life and big screen

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Just recently, HMD Global, the home of Nokia phones, has introduced the Nokia 7, a smartphone with striking design, big screen, two day battery life and other innovative features.

The device combines innovative imaging capabilities and powerful performance for up to two days with one charge. With enhanced Dual-Sight, highly sensitive ZEISS optics and Pro Camera mode, the product captures images that are true to life, no matter the lighting. Selected by Google to join the Android One family, the Nokia 7 plus offers a pure, secure and up-to-date Android experience.

Speaking on the product features,   Joseph Umunakwe, General Manager at HMD Global, West, East and Central Africa,   said that “The Nokia 7 plus is a true hero in our smartphone range.

According to him,   “The Nokia 7 plus will give our fans the chance to see more, do more, capture more and share it as it happens,”. The Nokia 7 plus stands out from the crowd, with its unique ceramic-feel coating achieved through a 6-layer paint system that helps to ensure improved call quality and signal as well as better grip.

The vivid 6-inch 18:9 Full HD+ display makes the Nokia 7 plus perfect for browsing, social media consumption, gaming and entertainment with more content in the same width as a traditional 5.5-inch display device.

The Nokia 7 plus joins the Android One family, offering a high quality software experience designed by Google. It will stay fresh over time with the latest Google innovations and regular security updates and because it runs pure Android, the Nokia 7 plus comes with no unnecessary UI changes or hidden processes that would eat up your battery life or slow it down so you can enjoy your new phone for longer.

 

 

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Fake celebrity profiles used to steal crypto-currencies.

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Scammers pose as celebrities on Twitter and claim to be giving away crypto-cash such as Bitcoin or Ether to their fans.

They ask people to send them a small amount of crypto-currency to qualify for the giveaway, but victims do not get any bitcoins back.

The scammers impersonate well-known personalities on Twitter by copying their profile pictures and choosing usernames very similar to the genuine accounts.

They then post replies to popular tweets made by the genuine celebrity. This gives their nefarious messages prominence on Twitter.

Typically, the scammers ask people to send them small amounts of crypto-currency, offering to send a larger amount back as part of a giveaway.

On Tuesday, an account posing as Elon Musk using the username @elonmuskik tweeted that the entrepreneur was going to “give away” 3,000 Ether, worth about £1.7m.

The scam was amplified by several automated accounts known as bots.

The bots had been dormant since September 2017 and had never posted before, but came to life to chat among themselves about the supposed crypto-cash giveaway.

“Sо nice! Just sent and immediately received back. You’re super fast,” one said.

The founder of the Ethereum (ETH) crypto-currency Vitalik Buterin has been targeted by the scam so many times that he has changed his username to “No I’m not giving away ETH”.

Twitter has been criticized for taking a long time to tackle the problem of bots on its platform.

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