Lora DiCarlo said it had been invited to display its robotic Ose vibrator at CES, after winning an innovation award.
CES organiser the Consumer Technology Association, which granted the award, said it had included the device by mistake and could withdraw any immoral or obscene entry at any time.
In a statement to The Next Web, the CTA said: “The product does not fit into any of our existing product categories and should not have been accepted.
“We have apologised to the company for our mistake.”
But, in a statement on the Lora DiCarlo website, Ms Haddock cites several examples of other female-oriented products included in the award category the vibrator was in.
The product had been designed in partnership with a robotics laboratory at Oregon State University and had eight patents pending for “robotics, biomimicry, and engineering feats”, Ms Haddock said.
She also added there was a double-standard at CES when it came to sexual health products targeted at men versus women.