Africa’s first bitcoin traders targets 1 billion users.

Luno is the first company in Africa to offer cryptocurrency trading and the CEO and founder Marcus Swanepoel has a goal to take the company to the next level. It was founded in South Africa in 2013.

The company is planning to grow its team of 70 employees to 300 over the next six months and it now boast of 1.5 million customers in 40 countries, mostly emerging markets.

The company was created by a small group of people with backgrounds in tech and finance who   wanted to give up their corporate jobs.The company attributes much of its early success to its South African roots and experience in countries like Nigeria where most internet users are mobile.

The firm has developed substantially over the last five years it began, and has succeeded in building systems for banks before switching its focus to consumers. His team has developed a mobile wallet, exchange and merchant integration services for bitcoin.

The founder and CEO said. because we set up in Africa originally, He believes that has given Luno an edge, particularly over European competitors. . Luno is now headquartered in Singapore, partly because of the importance of markets in southeast Asia.

PICTURE CREDIT: shutterstock/cnnmoney

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