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AdSense Recommendation for 2017 Best Practices.

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Most web publishers use Google AdSense as their primary means of monetization. AdSense policies keeps changing, and Google has released many recommendations and they keep updating it.
Here’s a quick summary of what they require from bloggers as 2017 lingers:


Increasing Ad Quality
Don’t use ad layouts that are deceptive or misleading in the hopes of getting more clicks; your account is liable to be suspended if the demarcation between ads and content is not clear.
This one’s a no-brainer: Don’t click on your own ads.
Monitor the quality of your traffic and sources using Google Analytics, if you notice any unusual traffic patterns, try to figure out and resolve what’s causing it.
Don’t indiscriminately litter your page with ads, focus on providing a good content experience to your users and build your ad strategy around that idea.
Content Strategy
Create evergreen content by producing in-depth content assets that don’t lose their value over time. While covering trending topics may get you immediate returns, it’s the more substantial content that will get your organic (read: sustainable) traffic over time.
Be consistent: Websites that publish good quality content frequently get a leg up in search results, while also having better recall with its audience. Create a publishing calendar for your website and stick to it.
People watch billions of hours of video on just YouTube every day; it’s a form of content experience that places less cognitive demand on the user.
Connect your AdSense and Analytics accounts to get access to Content Groups and Landing Page reports. These will help you identify the themes that work best with your audience and the pages that they land on most frequently.
 Optimizing Ad Layouts
Mobile: AdSense recommends placing a 320×100 unit above the fold on mobile, where it’s visible to all users who land on a webpage using a mobile device.
Desktop: Choose vertical ads above the fold, especially the 300×600 unit that is popular with advertisers who want to increase brand awareness.
Remembering that creating good placements is only one, and not the most important part of your ad strategy, your primary focus should be on making engaging content and presenting it in ways that your audience likes.

Mobile Optimization
Treat desktop and mobile differently and take the time to form a content and ad strategy that takes into consideration that what works for desktop will not necessarily work for mobile.
Since most users abandon a site if it takes longer than three seconds to load, optimize your mobile.
A majority of users abandon the webpage if it does not load within the first 3 seconds. Moreover, more searches now originate from mobile as compared to desktop. This means that publishers cannot longer afford to ignore the importance of fast-loading mobile sites.

Use the 320×100 unit in place of 320×50 wherever you can, the larger unit will accommodate smaller ads as well, thereby increasing ad competition.

PICTURE: google.

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Twitter confirms Trump’s ban will remain forever even if he runs again in 2024

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Twitter confirms Trump’s ban will remain forever even if he runs again in 2024

Former US President Donald Trump’s Twitter ban will remain forever, even if he runs for president again in 2024, a top company official said on Wednesday February 10.

During an interview on CNBC’s “Squawk Box,” Twitter’s chief financial officer, Ned Segal, was asked if the platform would restore Trump’s account if he ran again and was elected president.

In his reply, Segal said the ban is permanent, even if he ever becomes president again.

“The way our policies work, when you’re removed from the platform, you’re removed from the platform whether you’re a commentator, you’re a CFO or you are a former or current public official,” Segal said.

“Our policies are designed to make sure that people are not inciting violence, and if anybody does that, we would have to remove them from the service and our policies don’t allow people to come back.”

“So, no?,” Squawk Box host Rebecca Quick pressed.

“He was removed when he was president, and there’d be no difference for anybody who [was] a public official once they’ve been removed from the service,” Segal responded.

Mr. Segal also confirmed that the rules would apply to any public official that was banned from the service for similar reasons to Mr. Trump.

The republican politician was banned from Twitter last month following the deadly Jan. 6 riots that interrupted Congress’ certification of President Biden’s electoral college win.

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International police takes down ‘world’s most dangerous’ malware network

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Law enforcement authorities across several countries have taken down a network of what they describe as the “world’s most dangerous malware.”

The malware, Emotet, gained access to users’ computers through infected email attachments, including documents purporting to be “invoices, shipping notices and information about Covid-19,” European police agency Europol, which coordinated the effort, said in a statement Wednesday.

“The Emotet infrastructure essentially acted as a primary door opener for computer systems on a global scale,” Europol said. “Once this unauthorised access was established, these were sold to other top-level criminal groups to deploy further illicit activities such as data theft and extortion.”

The global effort to disrupt and take control of the compromised network, known as a botnet, was carried out jointly between eight countries, including the United States, the United Kingdom, Canada, Germany and the Netherlands. The network consisted of several hundred servers across the world, Europol said.

An investigation by Dutch police yielded a database of email addresses, passwords and usernames that were compromised by Emotet. Users can check whether their email addresses were breached through this link.

The malware saw a resurgence last year, according to the US Cybersecurity and Infrastructure Security Agency (CISA), which described “a significant increase in malicious cyber actors targeting state and local governments” with Emotet phishing emails. “This increase has rendered Emotet one of the most prevalent ongoing threats,” CISA added.

Europol urged internet users to update their device’s antivirus tools and exercise greater caution to avoid falling prey to malware attacks.

Users should carefully check their email and avoid opening messages and especially attachments from unknown senders,” it said. “If a message seems too good to be true, it likely is and emails that implore a sense of urgency should be avoided at all costs.”

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Facebook to stop recommending civic and political groups

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Facebook will stop recommending users join “civic and political” groups, as it tries to reduce the number of political posts in people’s feeds.

It follows weeks of suppressing such content around the US election but will now become permanent policy around the world.

Mark Zuckerberg announced the change in a phone call with investors.

“People don’t want politics and fighting to take over,” the Facebook boss told those on the call.

It remains unclear what “civic groups” covers, and how the change could affect grassroots campaigning.

A Facebook spokesperson said the company was “still fine tuning” the policy and how it would work in the UK.

The decision follows months of pressure over the spread of misinformation on Facebook.

And Mr Zuckerberg said it wanted “to make sure the communities people connect with are healthy and positive”.

“There are also a lot of groups that we may not want to encourage people to join, even if they don’t violate our policies,” he said.

“Now, we plan to keep civic and political groups out of recommendations for the long term.”

This was “a continuation of work we’ve been doing for a while to turn down the temperature and discourage divisive conversations and communities”, Mr Zuckerberg said.

Facebook groups are often used for legitimate community organising and grassroots campaigns, however, something Mr Zuckerberg “want[s] to be able to keep happening”.

“But one of the top pieces of feedback we’re hearing from our community right now is that people don’t want politics and fighting to take over their experience on our services,” he added.

Facebook banned more than one million groups in 2020.

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