Most web publishers use Google AdSense as their primary means of monetization. AdSense policies keeps changing, and Google has released many recommendations and they keep updating it.
Here’s a quick summary of what they require from bloggers as 2017 lingers:
Don’t use ad layouts that are deceptive or misleading in the hopes of getting more clicks; your account is liable to be suspended if the demarcation between ads and content is not clear.
This one’s a no-brainer: Don’t click on your own ads.
Monitor the quality of your traffic and sources using Google Analytics, if you notice any unusual traffic patterns, try to figure out and resolve what’s causing it.
Don’t indiscriminately litter your page with ads, focus on providing a good content experience to your users and build your ad strategy around that idea.
Create evergreen content by producing in-depth content assets that don’t lose their value over time. While covering trending topics may get you immediate returns, it’s the more substantial content that will get your organic (read: sustainable) traffic over time.
Be consistent: Websites that publish good quality content frequently get a leg up in search results, while also having better recall with its audience. Create a publishing calendar for your website and stick to it.
People watch billions of hours of video on just YouTube every day; it’s a form of content experience that places less cognitive demand on the user.
Connect your AdSense and Analytics accounts to get access to Content Groups and Landing Page reports. These will help you identify the themes that work best with your audience and the pages that they land on most frequently.
Optimizing Ad Layouts
Mobile: AdSense recommends placing a 320×100 unit above the fold on mobile, where it’s visible to all users who land on a webpage using a mobile device.
Desktop: Choose vertical ads above the fold, especially the 300×600 unit that is popular with advertisers who want to increase brand awareness.
Remembering that creating good placements is only one, and not the most important part of your ad strategy, your primary focus should be on making engaging content and presenting it in ways that your audience likes.
Treat desktop and mobile differently and take the time to form a content and ad strategy that takes into consideration that what works for desktop will not necessarily work for mobile.
Since most users abandon a site if it takes longer than three seconds to load, optimize your mobile.
A majority of users abandon the webpage if it does not load within the first 3 seconds. Moreover, more searches now originate from mobile as compared to desktop. This means that publishers cannot longer afford to ignore the importance of fast-loading mobile sites.
Use the 320×100 unit in place of 320×50 wherever you can, the larger unit will accommodate smaller ads as well, thereby increasing ad competition.